Make Stuff Cost Less

For too many right now, the middle-class dream is starting to feel like exactly that—just a dream. Between the cost of living and the absolute chaos coming out of Washington, hardworking North Carolina families are the ones left footing the bill.

It’s time for a change, and that’s exactly why Roy Cooper is running for the U.S. Senate.

He just launched his statewide “Make Stuff Cost Less” campaign to outline exactly how he’ll continue delivering for us in D.C. While he has clear plans to tackle health care and utility bills, this week we are zeroing in on the place where we all feel the pinch the most: the grocery store checkout line.

Here’s how we get things done:

Stop the Tariff Chaos: Chaotic tariffs don’t punish other countries; they punish our farmers. And when farmers have to pay more, those costs get passed right down to the grocery aisles and local restaurants. Roy wants to stop the tariff tantrums and support North Carolina agriculture.

Block Corporate Mega-Mergers: We need more competition, not less. Roy supports strengthening enforcement to stop massive corporate mergers in food processing and retail that only serve to kill competition and jack up prices.

Ban Creepy Pricing Algorithms: It should be illegal for companies to use algorithms to raise the price of groceries based on a specific customer. Roy will fight to ban it.

End Digital Price-Fixing: He wants to make it illegal for food producers to use digital tools to collude on supply and pricing. No more behind-the-scenes corporate coordinating just to squeeze an extra dollar out of your wallet.

Roy Cooper is ready to take this fight to the Senate and put an end to the D.C. noise so we can finally make stuff cost less for everyday families.